Create the Ranking Question in Google Forms
Visit Google Forms, sign in if necessary, and open the form you want to use. For our example, we’ll ask respondents to rank product attributes from least important to most important.
To add a new question, click the plus sign in the floating toolbar on the right. Then on the top right of the question that appears, use the drop-down box to select “Multiple Choice Grid.”
Enter the question in the Question box.
Add each item you want to ask about as a row.
Add each ranking you want to use as a column. If you plan to limit the respondents to one answer per column (described below) then you’ll need at least the same number of columns as rows.
To rearrange the rows or columns, place your cursor over one and drag the tiny grid icon on the left to move it up or down. To remove a row or column, click the X to the right.
To change the order of rows with each opening of the form, click the three dots on the bottom right and select “Shuffle Row Order.”
To require an answer for each row, turn on the toggle at the bottom for Require a Response in Each Row.
If a respondent attempts to submit the form without a response for each row, they’ll see an error message.
To limit the answers to one for each column, click the three dots on the bottom right of the question. Select “Limit One Response Per Column.”
If a respondent attempts to use the same ranking for more than one question, they’ll see an error message.
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